Skip to content
Forest Studio Agency

Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in Formula 1

Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in an adjustment to corporate structure in September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Breakdown

The other shareholders in the team are Mercedes and chemicals giant Ineos, who each also own one-third of the company.

An official representative stated: "We will be making no official statement on this. The management structure of the team will remain unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

The deal would represent a substantial rise in worth of Mercedes F1 after Ineos Group bought its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of F1 teams in the past few years due to the growing popularity of Formula 1 globally.

This trend was evident with the success of the Formula 1 film starring Hollywood star Brad Pitt, which debuted last summer and has grossed more than $630m (£458 million) at the box office.

The film represents the actor's top-grossing film and the most successful sports movie ever released.

Current Standings

Mercedes are second in the team standings, trailing McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix this year and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

By

Hailey Pruitt

Lena is a digital strategist and founder passionate about crafting unique brand identities and user-centered designs.

Forest Studio Agency

Type to search articles.